Jeremy Cowan established Shmaltz Brewing in 1997, an experiment for Chanukah. He started out small, launching his HE’BREW Beers with just 100 cases of hand-bottled, hand-labeled brews in the San Francisco Bay area. Founded as “American Jewish Celebration Beer,” it has blossomed, selling well over six million bottles to date. A variety of great products, tongue-in-cheek packaging, subtle wit and broad schtick have combined to propel Shmaltz forward – recently recognized as “Best Craft Brewer” by Beverage World Magazine, and ranked one of the 100 “Best Brewers of 2011” by a well-known craft beer consumers website. Shmaltz Brewing Company has an impressive, constantly-growing list of awards and medals. They continue to blur beer styles, using puns, art, history and pop culture in every aspect of their products.

Amid exposures on TV and in print, Jeremy Cowan has become a sought-after comedic speaker at not-for-profit celebrations. His book, Craft Beer Bar Mitzvah, was released late last year.

2008 marked the official launch of their craft brewed lagers under the Coney Island brand, in association with the arts organization Coney Island USA, a 501(c)3 Non-Profit. A portion of its proceeds directly benefits Coney Island USA.

Your favorite Beer of the Month Club hopes you’ll enjoy Gold Medal-winning Hebrew Messiah Nut Brown Ale. It is “complex, full-bodied, luscious, a testament to the craft of the brewmaster,” according to All About Beer Magazine.
Coney Island Mermaid Pilsner is a Silver Medal-winner. One swig of this dry hopped American Rye Pilsner, and you’ll declare it a winner, too!

Featured Beer from Shmaltz Brewery:
Coney Island Mermaid Pilsner and Hebrew Messiah Nut Brown Ale

PILSNER – Shmaltz Brewery’s Coney Island Mermaid Pilsner – Bottom-fermented, refreshing and golden, pilsners are the world’s most popular style of beer. This one is versatile and pairs well with many foods, including Thai, Vietnamese and Indian dishes, ham, fish, sushi, smoked salmon and sausage.

NUT BROWN ALE – Shmaltz Brewery’s Hebrew Messiah Nut Brown Ale – All ales are top fermented, expressive and complex in flavor, with a pleasing fruitiness not found in lagers. This brew’s beautifully balanced with a chocolate velvetiness. Shmaltz’s Nut Brown Ale is perfect served as an aperitif, or with lamb chops or salmon.

About the Author
Wendy Abreu
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